Zero Waste Denim

Waste is a terrible thing.
It’s one of the reasons why we design with the end of a products life in-mind from the very beginning, and that ideology continues throughout the entire manufacturing process.

Take, for instance, the cutting of our jeans. The pattern is digitally and precisely laid out to get the most from the fabric and minimise offcuts, with these then being collected and recycled by a specialist recycling company. Even left-over threads are re-dyed and repurposed, so nothing ever goes to landfill, incinerators or to waste.